Declare It Day

It’s time to declare a goal that gets you feeling your very best and nudges you closer to your full potential.

Declare It Day is our annual day of goal setting. Our theme for 2021 is running my own race. We will start thinking about what we need and focusing on what matters to us as we approach February 6, and we will put our goals into action all year long.

Want to know more about Declare It Day? 
Watch this video with Fellow Flowers founder Mel Charbonneau. 

Ready to be a part of Declare It Day? Here’s how:

– Download a beautiful customizable declaration — PDF and .jpg formats are available.



– Access our custom Declare It Day social media badges designed by Motigo. You upload a photo, type in your goal and, BOOM, you get a sweet images to save, celebrate and share. Create your own badge.

– Order your own Declare It Day apparel. The link to shop is coming soon!

– Share your plans or excitement on social media. Tag @fellowflowers or use #DeclareItDay or #BraveEnough. You can find us on InstagramFacebook and Twitter!

Let’s talk goals …

Why do goals matter? Because they offer an invitation to our potential. They require us to write down our dreams and they create opportunities for growth.

So saying a goal out loud and writing it down seems relatively simple, right?

Here’s what we know from talking with thousands of you over the past few years: It’s the why you are doing it, the what self-doubts you must overcome and the how you will get it done that is the real work, both physically and mentally.

Here are some helpful tips on mapping out your goals:

–  Consider your comfort zone. If where you currently are (in life, in running, in work, whatever) isn’t working or you’re feeling stuck, overwhelmed or distracted, take a step back and assess your comfort zone. You might be in the rut, the routine of ‘this is what I do and this is what I know.’ Sometimes, if we evaluate this space BEFORE leaping into anything new, we get our best lessons. You don’t have to reach for the stars, but we encourage you to step out of your comfort zone, rut or routine, even if it’s just one step.

 Address your fears head on. When we quit hiding and start working with our fears, the braver we get. You may have to challenge some old ways of thinking, habits that hook you out of progress, and anxieties that talk you out of doing the work required.

 Make it about you. What do YOU want for 2021? Don’t chase someone else’s dream or goal, and most certainly do NOT do what someone else believes is good for you. Run your own race. Focus on what you need instead of making comparisons. Who cares if someone next to you is chasing something big? If your needs are different, own it. This is your story to write!

 Create accountability partners. Who is in your celebration circle? Who has a seat in your #girlsquad? These are the people who will cheer you on, celebrate your wins and have your back throughout the journey.

 Give yourself milestone dates. If that scares you, think of them more as rest stops along the journey when you assess how you’re doing. Do you need more support? Do you need to re-evaluate? Do you need to work harder? Resist being vague as to protect yourself from potential failure. Be specific.

 How will you celebrate the little wins? The end goal will be amazingly gratifying, but also consider how you will celebrate the journey of little wins along the way.

 You can have more than one goal, but consider how they support your bigger story. If you are struggling to narrow down a ton of possibilities or simply feeling overwhelmed, ask yourself: When I look back on 2021, what will my story be for this year? After you write out the goals you want to accomplish in 2021 — big or small — identify the one that is your first domino to fall. There is often a high-leverage goal that is sort of the lynchpin that makes all the other goals easier and more possible. (HINT: It may not the most fun or glamours one.) Start here, and allow everything else to be icing on the cake.

Once you have your goal, participating is EASY!


– Go for a run and contemplate the goal you want to work toward.

– Do something you love that puts you in the best mindset for goal setting.

– Write it out. Spend some time writing out all the things on your list for 2021, to see which one jumps out at you.

– Grab a glass of wine, turn up the tunes, have a dance party and write it down in the comfort of your own home.

– Print it, declare it, share it — no frills or fuss. Just getting it done #likeaboss.

:: Gather Your CREW ::

– Get some friends together (virtually or safely in person) and talk through your goals for the year ahead. Bring books and quotes that might help get things started. (We recommend How to Live a Good Life by Jonathan Fields, The Desire Map by Danielle LaPorte, Rising Strong by Brene Brown and Year of Yes by Shonda Rhimes.)

– Get in some miles with your runner friends. Everyone takes their turn talking about a goal for the year ahead. (And while they are talking, they set the pace, ha!)

– Host ladies for a low-key gathering wherever you feel most comfortable; keep it simple and just hang like you always do — while setting some goals!

:: Make it an EVENT ::

– If you have a large group and you want to go big, by all means go for it! Set a date, send out invites for your virtual meet-up, make it fun and go for it!

– Host an outdoor gathering and celebrate goals and community safely. 

 Your race. Your pace. Your why. Let’s go!