The Virtual Sisterhood for Women Who Run

Empowering women to set goals and chase finish lines

Running toward the best version of ourselves

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Many Stories, One Movement
On a journey? Then you belong here. Every runner has a story, and Fellow Flowers is the space for sharing them. We started as a group of women training for a race, and ended up running ourselves into a nationwide movement. Now, we’re a virtual sisterhood united through story, strength, celebration, and one powerful symbol—the flower we wear as we pound the pavement. Over 30,000 women have joined Fellow Flowers so far (and a few supportive men, too). Now it’s your turn to put your best foot forward. You can do it—we know, because we did. And we’ve got your back. Learn More
So, What’s with the Flower?
The flower you wear gets to the heart of why you run. We have 13 different colors, each offering important messages that fuel the purpose behind your miles and workouts. By wearing it, you gain the opportunity to honor your own story while connecting with other women owning theirs. We all run our own race in life and on the pavement, but the flower lets us find fierce friendships and encouragement along the way. Learn More
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Join the FF Crew! Become a member and connect with hundreds of active women now. Learn More
We've partnered with ZOOMA! Join us at the ZOOMA Women's Race Series in 2018! Learn More

Because every woman should look good while chasing her dreams and finish lines.


Stories, Style, & Inspiration from the blog

Say yes: How her DIY idea became a gift to us

When Linda Ludwig became a regular runner after having three daughters and completed multiple marathons, she wanted to celebrate with a little reward. As runners, she says, “we’re always proud of what we do, and we want something to show that.” She was looking around race expos and says, “I couldn’t find what I was

The ‘Do It Scared’ Rules

“Dreamer. To show grace and courage. To embrace the challenge and welcome new beginnings. Putting yourself out there. Doing it scared. I will run through the fear to feel the joy.” The words and phrases written about each of our flowers all have a story behind them, many of which are inspired by our #FFOriginals.

Surviving the fire, then rebuilding and running on hope

This Goal-Getter Doesn’t Let ANYTHING Get in Her Way While fleeing her home and neighborhood during the California wildfires last fall, Shelly Howe describes getting out of her family’s car as they were stuck in a bottleneck of evacuees. She wanted to run back and see her home and then return to their vehicle. She