The Virtual Sisterhood for Women Who Run

Empowering women to set goals and chase finish lines

Running toward the best version of ourselves

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Many Stories, One Movement
On a journey? Then you belong here. Every runner has a story, and Fellow Flowers is the space for sharing them. We started as a group of women training for a race, and ended up running ourselves into a nationwide movement. Now, we’re a virtual sisterhood united through story, strength, celebration, and one powerful symbol—the flower we wear as we pound the pavement. Over 30,000 women have joined Fellow Flowers so far (and a few supportive men, too). Now it’s your turn to put your best foot forward. You can do it—we know, because we did. And we’ve got your back. Learn More
So, What’s with the Flower?
The flower you wear gets to the heart of why you run. We have 13 different colors, each offering important messages that fuel the purpose behind your miles and workouts. By wearing it, you gain the opportunity to honor your own story while connecting with other women owning theirs. We all run our own race in life and on the pavement, but the flower lets us find fierce friendships and encouragement along the way. Learn More
get motivated, get moving!


Join the FF Crew! Become a member and connect with hundreds of active women now. Learn More
We've partnered with ZOOMA! Join us at the ZOOMA Women's Race Series in 2018! Learn More

Because every woman should look good while chasing her dreams and finish lines.


Stories, Style, & Inspiration from the blog

To new beginnings…

Hello ladies, I wanted to check in and say hello as we kick off another exciting year! (So much fun ahead.) I also want to give you a couple important updates here in flower world. If you have been following our journey this past year, you’ll notice that things have looked a bit different. I

Our unedited RRR script on resilience

Last year, we stood on the stage at Rock Retreat Run and read this script to a room filled with 175 women. Our intention was to shine a light on what resilience truly looks like.  Resilience, after all, is about showing up and getting back up. We talked about how we so often downplay our strength and

THIS is what resilience looks like…

Last year at Rock Retreat Run, we focused on our black flower and the woman who inspired it, Tara Hartman. With the name ‘rock star’ we’ve seen this flower worn and loved because it conveys a certain loudness and boldness and a ‘watch me rise’ mentality. And Tara, the woman whose story inspired rock star,