The Mantra Series: Rockstar

January 16-March 2, 2024

We’re welcoming the new year with Rockstar spirit — owning our power, joyful in our boldness, grateful for our resilience. 

Our celebration of the Black flower honors our outspoken rebels and beautiful badasses as well as the women who identify with the softer side of this mantra. Because there ’s no one way to be a Rockstar! 

Here’s what we have in store:

• A new collection of apparel and accessories that channels the power of Rockstar. We’re talking tanks and tees for training, sweatshirts for daily living, cheeky glasses and mugs, inspiring stickers and magnets, bold prints and quite possibly our favorite notebook ever! The collection launches January 17.

• A new set of Tell Her cards that lets you shine a light on the Rockstar women in your life and spread Black flower energy to those who could use it. Available starting January 17.

• The official declaration for Declare It Day 2024! Our theme this year is “Dare to …” and we can’t wait to see where it leads everyone. Get yours starting January 17.

• A special conversation with an incredible woman who’s sure to inspire you. We’ll share more details soon. 

• And please join us for Declare It DayOur annual day of goal setting takes place on Saturday, February 3, and we will come together as a community to celebrate on the #FFCrew page. Click here for more info.

We hope this focus on Rockstar inspires you to tap into your own power and resilience and gets you daring to go after your dreams this year!