The Final Season

2025 marks the thirteenth birthday of Fellow Flowers … Thirteen years, thirteen flowers, thirteen mantras that have guided our steps forward.

 

We’re also starting a new year, and as we always have, we find ourselves evaluating where we’ve been and what the next year holds for Fellow Flowers. So it’s a good time for some real talk.

 

The last five years have been tough. 

 

The world experienced a once-in-a-lifetime global pandemic that saw so much of life as we know it changed. We as a community have evolved; we’ve gotten older and wiser. Our interests and lives have changed. Buying habits have changed dramatically as the economy has been shaped by world events. Social media has redefined how we do business and shop. Adjusting to algorithms now overshadows the simplicity of building community. Meanwhile, all of us are feeling the competition for our attention in a world becoming more and more connected through devices. 

 

We’re so very proud of what we’ve been able to do through all of this. Hanging in there through challenges and unexpected pivots, bringing you beautiful gifts and products with meaning, uniting you though a shared community and reminding you that YOU will always be a story worth telling. 

 

In the background of all this has been a team of very real women … growing, changing and supporting each other. The love and respect we share among this small but mighty team has been the most beautiful gift. Together, we’ve navigated new chapters in our own lives while continuing to bring you authentic purpose-filled products and programs that we are proud to put the Fellow Flowers name on. 

 

And with that we arrive at the hard yet freeing truth of this moment. 

 

It’s time to rest, to step back and to honor what this has been. This isn’t a decision born out of defeat or reaction — it’s one of strength, clarity and intention. Sure, the realities of profit and loss statements are part of the picture (because, hello, they’re real for all of us), but this isn’t just about money. It’s about the energy it takes to sustain something … to be all in on something. And so, we’re making the call — not because we have to, but because it’s time. We’re choosing to close this chapter on our terms and with gratitude and peace, knowing she has served us so incredibly well.

 

 

We know this is hard to hear, which is why we are telling you early. It is our wish that you’ll join us in giving Fellow Flowers a beautiful send-off, one fitting a movement that has meant so much to so many. 

 

We are not selling the company. Instead our intention is to let her rest. 

 

In the coming weeks and months we hope you will join us in remembering and celebrating this incredible run (pun, intended). We will share laughter, stories and reflections on friendships made and likely shed a few tears as we say goodbye. 

 

In a few days, we’ll share more on our specific plans and how you can continue your connection to Fellow Flowers. But for now, we are ready to give you one more incredible year. 2025. Our final lap of this race. 

 

We remain Fiercely United to each other and each of you,

 

Mel Charbonneau, Co-Founder
Jennifer Patterson, CEO
Fellow Flowers