Welcome to the Tell Her FAQ page!
Welcome to the Tell Her FAQ page, with information for media, wholesalers and potential collaborators.
What is Tell Her?
The Tell Her project begins with a package of 35 note cards featuring curated messages and beautiful ocean-inspired designs that women can give to one another. Featuring authentic and uplifting messages written by Mel Charbonneau, the cards show women that they’re seen, they’re understood and they’re inspiring others.
Read the press release about the project’s launch here.
Find photos of Tell Her here. (If using, do not crop or alter or add filtering of any kind.)
Can you share more about the Tell Her cards and keepsake box that women will be receiving?
Whether you’re encouraging her, lifting her spirits, supporting her dreams or reminding her that she’s worth it, Tell Her cards are the perfect way to tell the women in your life what you see in them. There is a powerful ripple effect when women use their voices to lift each other up.
These cards are especially unique because they feature authentic and uplifting messages written by Mel. Each message has a purpose and was inspired from her years of listening to the stories of women everywhere. You’ll find messages for all occasions and universally powerful words for every woman.
35 unique cards, two of each for a total of 70 cards
3 x 3 inches in size, front and back design
Space to write on back of card
Box size is 8 x 4 x 2 inches with keepsake quality in mind
Retail cost is $48
Will this collection be available for wholesale opportunities?
Yes. Contact firstname.lastname@example.org for further information on carrying the Tell Her collection in your store.
Will this collection be available for the 2019 holidays?
Yes, a full collection of products will be available for purchase starting mid-November exclusively on www.fellowflowers.com.
Are there giveaway opportunities or discounts I can offer my audience?
These are on a case by case basis. Please contact email@example.com to share your idea and request.
Are you shipping out sample boxes and cards to press for photography and publication purposes?
Yes, provided we have information on your timeline and planned usage! If your team requires cards and/or the Tell Her box for specific photography requirements, we can ship these out to you directly. Please email firstname.lastname@example.org to share your idea and request.
How was the Tell Her collection made?
The collection features 35 uniquely designed cards with an ocean-inspired theme printed on beautiful off white recycled #120 paper. The paper is locally sourced and printed in Madison, Wisconsin, by Bob’s Copy Shop, owned by Amy Pigott. Mel worked closely with local designer Tracy Behm of Fresh Studio Design in McFarland on the aesthetic of the cards. The vision was for each card to stand on its own but effortlessly become part of this larger collection. The design was inspired by Mel’s love of the ocean and her personal style of blues, creams and metallics.
“I wanted these cards to feel precious and timeless. I wanted each one to have unique design elements that made it different than the rest.”
– Mel Charbonneau
Every Tell Her package will arrive in a beautiful custom-designed box. This box will have a smooth finish, giving it a high-end and rich touch. The box measures 8 x 4 x 2 inches and was designed to perfectly hold a woman’s Tell Her note card collection. This box is durable enough to ship and travel, but will be a beautiful edition to a desk or nightstand as well. This box was custom designed by Tracy Behm and printed by Packlane.
“I want women to have a home for their Tell Her cards. It needed to be something durable yet elegant. This box design turned out just beautiful, and it allows women a safe place to keep cards, pens and everything Tell Her in one place.”
– Mel Charbonneau
Can you tell me more about Mel Charbonneau?
“My mission is to build a company and movement that amplifies the voices and stories of women.”
– Mel Charbonneau
Over the past seven years with Fellow Flowers, Mel has built a highly successful e-commerce platform with thousands of customers and dozens of inspiring and custom-made products including its signature running flowers. With appearances on The TODAY Show and inclusions in Women’s Running Magazine, Mel’s focus has been creating products and experiences that bring notice to the stories behind why women run.
Mel is a highly sought-after life and business coach, bringing women through her signature program, Breakthrough & Begin™. She coaches women individually on a range of focus areas, and offers her B&B program virtually every spring and once a year via an in-person destination retreat.
Mel has more than 12 years of experience helping organizations, businesses and entrepreneurs tell their stories and create an impact. She has built Fellow Flowers into a successful company and also started 608 Threads, a screen printing and design shop, with her husband Jason. She regularly consults with start-ups and mission-driven organizations on how to communicate a compelling and authentic brand story.
Mel will tell you the biggest reason she continues to chase her dreams is so that her three young girls witness the example of it as to someday chase their own. Her daughters are ages 12, 9 and 4. You can learn more about how Mel’s mother inspired and nurtured her writing passion since a very early age – read that story here.
How can I follow along?
Please connect with us on social media! We’re on Facebook at @fellowflowers and on Instagram at @fellowflowers and @tellherproject. And the conversation continues using #tellher.