It all started with a conversation between girlfriends (doesn’t everything?) and from there Declare It Day became a national movement – one founded on inclusivity and empowerment and one that celebrates the journey of chasing a goal, dream or aspiration.
It was January when we were boarding a flight to Phoenix. We were comparing our stack of magazines for the long cross-country flight, and couldn’t help but laugh at the covers. They were littered with resolution success secrets, weight-loss tricks and superficial ‘how-to’s’ – and we had to wonder, “Is this seriously all there is?”
Shouldn’t we have something a bit more realistic and inspiring for women who want to commit and work toward their goals?”