The FFCrew is an empowering and inclusive community where women connect, share, and celebrate both their miles and the stories behind them. We inspire and motivate each other to chase our goals – on and off the pavement.
Why we created the FFCrew
Over the past five years, we’ve talked with thousands of active, strong women – beautifully diverse in age, ability and life experience – and we’ve recognized one powerful thing we all have in common…
We are all running toward the best version of ourselves, and we deserve a space to celebrate not just the miles, but the moments of transformation along the way.
When a woman embarks on a new journey, she deserves a community of women to share those moments and miles with.
When a woman starts training for a race or PR or goal, she deserves the support of other women who will cheer her on.
When a woman snaps a sweaty and smiling selfie with the proud of feeling of ‘I JUST DID THAT!’ she deserves a space to post and CELEBRATE this effort.
When a woman crosses a finish line and realizes it is JUST THE BEGINNING of what she can accomplish, she needs a community of women who will be with her for the next adventure.
When a woman wants to connect with other strong and empowered women who are out there training, running, moving, dreaming and CHASING goals, she knows she needs to be part of something bigger than herself.
When a woman realizes that running has changed her in the most beautiful and stunning ways, she realizes its time to pay it forward and cheer on other women who are seeking that same joy and purpose.
Creating a space for connection
The FFCrew is for you if…
You’re a woman who runs and moves your body with intention.
You make health and fitness a priority.
You enjoy celebrating the wins of life, both small and big.
You’re on a journey of self discovery and personal growth.
You enjoy connecting with like minded women who share a common goal.
You find ways to lift others up.
You’ve found exercise to be among your greatest resources during times of struggle.
You enjoy learning about the proper ways to fuel your body.
You dig deeper. You fight harder. You fall. You rise stronger.
You fiercely believe in supporting other women.
You try not to compare yourself, or your story, to others.
You get inspired watching other women succeed.
You love the idea of using the messages of our 13 flowers as intentions for your movement.
How it works
The FFCrew is a free women’s running community. There is a very short online application and one-time processing fee upon joining. This fee allows us to operate and manage platforms outside of Facebook with the purpose of connecting with you and keeping you updated on news, events and sales.
We truly believe you drive this experience. You can choose to share, step in, and participate more often, or to hang back, soak in the positivity, and enjoy the support if that’s more your thing. Many women live somewhere in the middle of these options. But (ahem) your experience will be what you make of it. Please keep in mind that a large majority of our conversation happens via our closed Facebook group, ZOOM online meet-ups, and when possible, in-person events.
What to expect from joining the FFCrew:
- Daily inspiration from hundreds of women who run,
move and set goals
- Conversation about the latest and greatest workout apps, gear and apparel
- Sneak peeks and access to new Fellow Flowers gear
- Exclusive discounts + surprise deals throughout the year (available only to FFCrew)
- Options to purchase custom FFCrew gear
- Opportunity to organize meet-ups with women from around the country
- Live videos from Mel and Tori
- Race entry discounts from participating races
around the country
- Access to our closed FFCrew Facebook page
- Opportunity to take part in FFCrew challenges
The purpose? Women supporting women as they chase their goals and dreams.
We want you to set the intention for your FFCrew experience. As you register and hit ‘confirm’ ask yourself these questions:
What do I want to get out of my FFCrew experience this year? And how will I contribute to this experience?
Why did I decide to join this community? What are the core reasons I’m saying YES?
The reason these questions are important on the front end is because often times our motivation, excitement (and sometimes fear of missing out, aka FOMO) pushes us into experiences before we stop to ask ourselves why we’re really doing it. We hope after you’ve thought about these questions, you’ll be clear and passionately focused on WHY the FFCrew is for you and what you want to get out of your experience. We can’t wait to welcome you into this awesome community of strong, bold and goal-chasing women!
Q: What does it cost to join the FFCrew?
The FFCrew is a FREE women’s running community. Upon joining you will pay an $18 processing fee which allows our team to add you to our email list as well as manage platforms (outside of Facebook) for connecting with you and hosting live events. Unfortunately, a Facebook group alone is not a sufficient way to build a community as we often can’t control what you see/don’t see based on algorithms, policies, etc. Plus, we also enjoy hosting online chats via other platforms like ZOOM.
Q: Is the processing fee an annual cost?
Nope. You only pay this once!
Q: Does it matter where I live? Can anyone in the country or world join?
Of course anyone can join. Anyone, meaning YOU. Yes, you. One of the main reasons we’ve created the FFCrew is to give our ladies—of all ages, paces, races, and body types—an opportunity to connect on a deeper level no matter where they live or what experience they have.
Q: Why are you doing this? What’s the drive behind it?
We’ve always known, literally since the beginning of this journey, that creating meaningful spaces for women to connect is mission-critical. As our community continues to grow, it became clear that we need toto take this vision to the next step and create a more meaningful experience for the hundreds of women who have been asking for it. FFCrew is our way of getting interested women even more involved and even more inspired, so we can continue to have each others backs as we move into our futures.
We love supporting women who are setting goals, taking on life’s challenges and seeing what they are truly capable of. We love sweaty smiles, glorious attempts, gritty lessons and fierce connections. We lead this movement by sharing our own stories and staying real, honest and truthful about the challenges and journey.
We would love to have you join us!
Mel & Tori