I wanted to check in and say hello as we kick off another exciting year! (So much fun ahead.) I also want to give you a couple important updates here in flower world.
If you have been following our journey this past year, you’ll notice that things have looked a bit different. I wanted to let you know that in late 2018 Tori decided to officially step away from her role with Fellow Flowers.
As her business partner but more so her friend, I wholeheartedly supported her decision, and I know it wasn’t easy for her. With the inevitable question of ‘what happened?’ I simply ask you to reflect back on your life of five years ago. Who were you then? What mattered most? Who did you surround yourself with? How did you spend your time? What work were you doing? What were your priorities? What did your life look like then as compared to now?
Like all of you, Tori and I have evolved and grown over the past five years. During this time, we’ve fiercely supported each other through major life changes and decisions. And after a very hard yet beautiful year, there is an enduring friendship and deep love that we carry forward for each other. My greatest wish is to see her happy and fulfilled, even if that means taking different paths.
In honoring Tori’s decision to leave, I spent much of this past year finding my own footing and realizing I also had some big decisions to make:
Do I want to stay?
Is this something I still love?
And (gulp) can I do this on my own?
Every time I felt unsteady and unsure, I would lace up my shoes and find myself out on my long runs. I would sit with Jason and we would talk through what this meant for our family, both the opportunities and the sacrifices. Taking on this business would also mean taking on significant financial risks, and with three small kids at home, there was much to consider. Through it all, I leaned on the wisdom of mentors and friends who asked me tough but needed questions to bring me clarity.
Even with so much support and love, the only person who could truly decide what I needed to be happy was me. As hard and scary as it all felt, it forced me to answer an even bigger and important question,
‘What am I here on this Earth to do?’
Over these past several months, here’s what I know to be true.
I am a storyteller.
I am a listener of stories and a gatherer of truths.
My heart breaks when a woman tells me she doesn’t believe she has a story and worse yet, that she doesn’t believe her story is worth being told.
I’ve found my calling in creating spaces for women to step in, discover her potential and realize she does matter.
I believe in creating opportunities for women to connect in meaningful ways, and I love asking questions that get to the heart of how our stories have shaped and defined us.
And I light up in the work of coaching and encouraging women to live authentic and fulfilled lives.
And I believe you have a story.
I believe you are a story worth telling.
I believe you deserve a space where you can show up just as you are and know that that is enough.
I believe women need a community that shines a light in the places where we are all connected.
And as I look at my three daughters, I believe they and the next generation of women will be better for all of this work.
My greatest hope is that when they get older, they don’t have to look nearly as hard as I did for a community – a movement – of fiercely strong and supportive women. It will be ever-present and vibrant in all that they know and believe about how women support each other. My even greater hope is they will know they BELONG within that movement and more importantly, to themselves. Standing alone or united with many, they will know their story is always and forever enough.
So, YES to leading Fellow Flowers.
YES to empowering women.
YES to creating more spaces.
YES to making it my mission.
In many ways, this past year has given me the opportunity to recommit to the mission of Fellow Flowers and deepen my love for it.
So what can you expect moving forward?
Everything you know and love now, plus so much more.
More writing and reflection from me. More glimpses into my personal life and how I manage the chaos of raising three businesses and three active little girls. More virtual programming, questions, learning tools and conversations that help us work through our stories. More opportunities to connect with other women, both virtually and in-person.
We will also expand beyond just running and into all the things that keep us forward-moving. We are active women doing #ALLTHETHINGS, and I believe progress is not found just on the pavement.
A greater focus on whole health – mind, body, spirit and story. This past year I completely revamped my nutrition and physical health and have been in awe of its impact on my everyday life. My Declare It Day goal last year was to get lighter and stronger, and little did I know where that path would take me. While I thought I was chasing a physical goal, it quickly became about mindset and emotion. (SO excited to introduce all of this to you ladies!)
Also, expect me to bring in more from my personal coaching practice, something I have devoted significant time to these past five years. I’ve coached dozens of women, created tools and programming and led private retreats focused on helping women get clear on what truly matters and make decisions that lead to more fulfilling lives. While you occasionally see me step into this coaching role, you can expect more of it moving forward.
And yup, more amazing merchandise, apparel and meaningful gifts for you and the women in your life.
What I know for sure is Tori asking me to run a half marathon in 2011 changed my life, and I am forever grateful to her for that invitation. And now, I want to make it my mission to do the same for more women just like me, you and all of us.
My hope is I can continue to share the adventure with all of you, and that you’ll be there for journey ahead.
To more adventure, dreams and stories… xo.
P.S. Declare It Day is February 2 and I do hope you’ll join us. Our theme this year is Progress Not Perfection, and we’ll be expanding to include habits and commitments as well as just goals. xo