Have you heard about the tutus? By now, many of you may have seen a post or two in your news feed related to Self Magazine’s tasteless mocking of two women runners wearing tutus. (Fellow runners Tara and Monika (of Glam Runner) were dressed as superheroes … because Monika was recently diagnosed with brain cancer and was running a marathon in the middle of chemo.) Badass and beautiful, indeed. But rather than focus on that lil’ slice of awesome, the magazine neglected context, and decided to focus their words on making fun of their outfits. Yes, even if you’re not the tutu type, runners don’t criticize other runners for wearing them.
Come on’ now, that’s like Runner 101 – Thou Shalt Not Put Down Another Runner. Like, Ever.
And then we started to think about it. Monika and Tara publicly voicing their disappointment created a news story. And then, the overwhelming frustration expressed in social media today by women, groups and organizations made it a national conversation. And then, after feeling the heat (and likely sincere regret), Self Magazine apologized, and plenty of media coverage has since ensued.
What happened today was significant. We moved the dial, in a very good way. We shifted the conversation and made it about something bigger. We focused on WHY these women were running…and collectively, made sure that SELF magazine recognized it as well.
And, it could most definitely and admirably end there.
But this afternoon we also scanned a few of the most popular publications directed toward women who run and aspire to live an active and healthy lifestyle. Here’s a very short list of the words we saw taking up cover space: