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We are in this
Together -Always


Our flower isn’t just a fashion statement – it’s an unmistakable symbol of connection that gets to the heart of why you run.

Our entire movement—over 30,000 strong!—started because 14 women put orange gerber daisies in their hair before running a half marathon together. During that race—and in hundreds of races since—our flower has become an unmistakable symbol of intention and connection. When women see each other on the course and notice the flower, it creates an instant bond and sense of togetherness.

There are 13 different colors of flowers, and each carries a different meaning: Courage, bravery, strength, friendship, gratitude, truth, resilience, commitment, joy, or simply a belief that you are worthy of the journey. Some women have a go-to color, others alternate between their favorite two or three, while some find their intentions for hitting the pavement change frequently. There are women who wear a color in honor of a friend or family member, and those who reach for a flower because the message aligns with an important cause or organization.

Whatever its color, the flower has become a powerful way for women to unite, support, and belong within our community. The flower is a symbol that has nothing to do with your age, your body type, your goal, or your pace; it tears down barriers and shines a light in the places where we are all connected. The flower reminds us—especially when our insecurities make us feel isolated—that we are not alone.

Which color represents your journey? Which message honors the reason you move?

Why We Run


Self purple Pick Me

Because getting out of your own way is the hardest part.

The odds are against me. Too slow. Too old. Self-doubt. Having a baby. Just had a baby. No time. No training partner. The kids need me. It's dark out. It's too early. I'm tired. I have to work. It hurts. I'm scared they'll laugh. Doctor said I shouldn't. Can't find a sitter. Life is too busy. I look in the mirror and don't see a runner. What if I fail?

NO MORE EXCUSES...I'm doing this anyway.
Clarity dark pink Pick Me

Stand your ground. Own your power.

Fierce. Beauty, clarity, purpose. Standing your ground. Realizing your strength. Owning your power.

I am worthy.
Courage green Pick Me

Take the leap, chase the dream.

To persevere with humility. To breakthrough. To take the leap; to chase the dream. The burning desire to grow. Falling in love - with who you were meant to be.

I was born to do this.
Joy yellow Pick Me

To find my happy and smile for a reason.

Joy, happiness and confidence. To smile for a reason. To appreciate sunshine. To find your happy. Embraces laughter, believes in dreams.

I run because I get to.
Strength red Pick Me

Warrior spirit, determined heart. Bringing it - every damn day.

Love. Warrior spirit, determined heart. Caring for the world around me. A passion unrelenting. Ready for the challenge, unshakeable in my commitment. Grit; earned through effort… because I said I would. Take me to my limit and watch me work. Bringing it - every damn day.

It takes strength to do what you love.
Grace white Pick Me

Embrace the challenge and welcome new beginnings.

To show grace and courage. To embrace the challenge and welcome new beginnings. Putting yourself out there. Doing it scared.

I will run through the fear to feel the joy.
Truth blue Pick Me

Embracing who I am and what I stand for.

Fully present. Calm, balanced, at peace. Living my truth. A declaration of self - my soul's freedom. Embracing who I am and what I stand for. Aware of my faults and loving myself anyway. This is me... I accept it and that's what matters.

I am content.
Gratitude pink Pick Me

To honor a hero, to be a hero.

To endure against the odds. To thank my body, and myself. To unite and connect. To admire, to love. To honor a hero, to be a hero.

Because this is so much bigger than me.
Tribe orange Pick Me

Honoring the journey of friendship.

Bold. Honoring the journey of friendship. We are connected. Fiercely united. Marching on...one foot in front of the other. For health, for hope, for each other. To cherish, to protect - always.

Believe. Achieve. Bloom. Endure.
Freedom wildflower Pick Me

Willing to fall, determined to rise. Unapologetically, her.

Free spirit, rebel soul. Shows up, loves hard. Here to make a difference. Willing to fail determined to rise. A beacon; an undeniable light radiating through cracks of imperfection. Seeks adventure and meaning, not approval. Grows in the places unexpected...making the world beautiful. Unapologetically, her. She belongs among the wildflowers.

Run free. Run on the wild side.
Resilience black Pick Me

Rule breaker and resilient spirit.

Strong, sassy. Rule breaker and resilient spirit. Dances like she crosses the finish line - with her hands up!

Why yes, I am a force to be reckoned with.
Hope silver lining Pick Me

Braving the journey; Learning to heal.

Hope. Braving the journey; Learning to heal. Finding the courage to be vulnerable. I can - I will - make it, and I'll be better because of it. I will take it on, take it in, let it hurt...and let it go. This is my story, and I decide how it ends.

Because picking up the pieces doesn't mean I'm broken.
BRAVERY turquoise Pick Me

Believe. To look within, to overcome. Loving myself enough. I have the will, the determination and the courage to defy the odds...and inspire. My challenges have made me a fighter - a survivor. They will not define me or confine me. I will run my own race. Different, beautiful and all my own. I believe in me and my potential.

Running my own race - different, beautiful and all my own.

And I'm going to succeed because I'm brave enough to think I can.
BRAVERY turquoise Pick Me

Believe. To look within, to overcome. Loving myself enough. I have the will, the determination and the courage to defy the odds...and inspire. My challenges have made me a fighter - a survivor. They will not define me or confine me. I will run my own race. Different, beautiful and all my own. I believe in me and my potential.

Running my own race - different, beautiful and all my own.

And I'm going to succeed because I'm brave enough to think I can.