We create meaningful spaces for active women, inspiring them to honor, and celebrate, the purpose behind their miles, workouts, and goals.
No matter how you found us—maybe it was through a friend’s recommendation, an inspiring message shared on Facebook, spotting us at an expo, or asking a woman about the flower you noticed pinned to her ponytail—we are SO GLAD YOU ARE HERE!
There are no chance meetings in life; we believe you are here for a reason! Here are a few ways you can honor that reason, connect with us, and join the Fellow Flowers community:
Own your story + Honor the journey
We want women to celebrate their fitness and running journeys. We all know it’s about more than the miles, sweaty workouts and training sessions—it’s about the transformation that happens along the way. When we push our bodies, step out of our comfort zones, and test our physical limits, we discover what we’re truly capable of. And the best part? That realization ripples into every part of our lives. So if you do nothing else, own YOUR story from this day forward! Honor YOUR journey in whatever goal you take on!
Join us on social media
We inspire through our words, quotes, and stories. We write and design nearly all of our quotes and create beautiful images for you to share, post, and collage along with your sweaty selfies. We share our personal training and running journeys with you and stay honest and real about the struggles, joy, and challenges of it all. We use the language and meanings of our flowers to help us define our purpose and find our why. We LOVE watching women use our messages to help share their stories!\
Snap us here.
Tag us using @fellowflowers and #fellowflowers.
Purchase your first flower!
Wearing one of our signature flowers helps you honor your journey and connect with other women honoring theirs. Every woman who wears a flower will tell you, these flowers mean something. They aren’t just fun hair accessories—they represent intention and story. Each of our 13 colors signifies a different reason why women run. Motivators like strength, courage, gratitude, and self-worth are just a few of these. And while the “why” of each color is different, the “what” is the same—each one is a symbol that tells the world that you are on your own journey, while supporting other women on theirs. The messages of these flowers cut through the common traps of stereotypes and differences that make us think we aren’t connected—things like pace, experience and finish times. The flowers fiercely unite us around one simple thing: the fact that each of us has a story, a reason why we are out there running.
Join our FFCrew membership
If you’re looking for even more connection, we encourage you to join our #FFCrew. Hundreds of women from all over the country (and world!) are part of this growing virtual sisterhood of women who run. If you are looking for a fierce virtual community of strong women who are chasing goals and supporting each other, this is it! We offer year-round challenges with expert coaches, host an annual book club, and give you exclusive deals and perks, as well as access to special gear. Founders Mel and Tori lead this space by sharing how training, movement, and running empower them to be their best selves.
Join us at Rock Retreat Run
Do you want the ultimate girls’ getaway weekend experience? We’ve got you covered! In partnership with Women’s Running Magazine, Rock Retreat Run offers three days of running, learning, listening to inspiring speakers, participating in engaging sessions, dancing, sipping cocktails, and making lifelong connections with women who lift you higher. Our 2017 event will take place in San Diego, California, the weekend of November 2 – 5. Check out the details and get registered—you won’t regret it!