It started with a conversation between girlfriends (doesn’t everything?) and became a national movement – founded on inclusivity and empowerment – that celebrates the journey of chasing a goal, dream or aspiration.
It was January, we were boarding a flight to Phoenix, and we were comparing our stack of magazines for the long cross-country flight. The magazine covers were littered with resolution success secrets, weight-loss tricks and superficial ‘how-to’s’ that made us laugh, and also think, “Is this seriously all there is? Shouldn’t we have something a bit more realistic and inspiring for women who want to commit and work toward goals?” Read more.