Events + News


Join in the fun of Rock Retreat Run!

Confession. We are beyond excited about unnamedour first-ever national retreat, happening this November 5-8 in sunny Scottsdale, Arizona. 150 of you will be joining us from literally every corner of the country. We have gone through the flow of the event from the beginning to end, and end to beginning. We’ve asked ourselves, ‘How would WE want to experience something like this?’ We’re combining classic elegance with sweat and grit. We’re dancing and laughing into the night, and we’re running and hiking before the sun rises. We’ve picked foods that are fun and healthy, and we’ve created our signature cocktails for ladies to sip and enjoy.

And we want to share as much of the fun with you throughout the weekend.

Follow along as we’re inspired by TODAY Show anchor Erica Hill’s personal running journey and are taken through ‘a day in the life’ of Women’s Running Magazine editor Nicki Miller. Hang with us as we learn running form and treadmill tips from expert David Siik and dive deep into the art of intentional nourishment with nutrition coach Theresa D’Ambrose. Watch as we own our stories with speaker Celia Slater and learn how to ‘fight-fall-rise’ with storyteller Denise Logan. We’ll talk goals, running strong, living big and giving ourselves permission to chase dreams AND finish lines.

IMG_1738We’ll create the space for women to be brave with their stories and to connect with other women who get them, fully.

A crown jewel moment during the weekend will be the debut of our thirteenth flower, carrying with it a message that has been within us for the past two years and is finally ready for the world to see.

We will sweat, run, hike, laugh, cry, dance, sip, savor and just be. You won’t have to be in the room to be feel the love, energy and connection we’ll be sending you.

If you want to be part of the fun, check out #rockretreatrun on Instagram, Twitter and follow our Facebook page for photos, videos and takeaways. We know many of you wanted to be with us, but life got in the way. We get it. Rest assured, we are already looking at dates and possible locations for Rock Retreat Run in 2016. We hope you’ll join us then, but for now, we’ll share all of the fun with you.


Mel & Tori


How Flower It Forward works

floweritforward_collageHow To ‘Flower It Forward’

This is a full-circle movement of generosity where one compassionate soul supports another. It is friendship at the deepest level. It is to give from a place of joy, and to receive from a place of gratitude. Here’s what you need to know about our Flower It Forward Challenge.

Dates: Flower It Forward runs from October 1 through midnight on October 9th.

Promotional Code
Don’t forget to use it! You MUST use this code to receive the discount at time of purchase. During checkout, enter FIF2016 to receive 50% off every flower you purchase. Click here to start flower shopping! 

Personal Card + Message
We will be including a personal note into every ‘Flower It Forward’ order we receive, written for the recipient of your generosity. We want to personally let them know the purpose behind this challenge and why they are so darn special for being part of it. And yes, for every flower you order, a card will be included. For example, if you order five flowers we will include FIVE cards.

Our system allows for only ONE shipping address per online purchase. We realize that many of you have several gal pals on your hit list, so here are the options.


The Declare It Day Sale is here!

DID_FrontTeeAll of our favorite goal-setting colors for this year’s Declare It Day are on sale now! We want you to declare your goal in STYLE! And, this includes our brand spankin’ new Declare It Day custom tee! Let this shirt become your go-to staple as you believe, commit and crush your 2014 goal. The shirt’s back design features the inspiring and powerful words of women who declared with us this year. Right now, the DID tees will be available only until Feb. 8th! Don’t miss the opportunity to order yours! 


:: Stunning ::

Last month when we said we “Flowered It Forward “ in a big way, we weren’t kidding. Check out this spectacular photo, taken this past weekend at the 2013 Black Girls Run! Sweat With Your Sole Race and Conference. As a gift to their national ambassadors, the BGR! staff inquired with us about the possibility of flowers. They wanted a beautiful – and meaningful – way to thank their team of over 200 women for their time, talents and treasures. We were honored. We sent them /dark pink/ – a message that fit perfectly. There’s a whole lot of fierce and beauty in this picture.


Girls on the Run

We are beyond thrilled and proud to be a community sponsor at this Saturday’s Girls on the Run of Dane CountySpring 5K, to be held in Madison, Wisconsin.

In an effort to make this an empowering and precious experience, we have donated 750 flowers to the cause, giving every young girl who is participating the opportunity to cross her finish line wearing a flower. Here is a ‘sneak peak’ of this Saturday’s flowers…worn by the inspiring young ladies of Girls on the Run Cottage Grove.

As mothers to young girls and fierce advocates for ensuring ALL our girls are encouraged to embrace and love who they are, we believe deeply in this organization. We actively serve on the Dane County GOTR board and have worked with coaches and teams throughout the country, doing everything we can to make sure these girls know they are loved, valued and celebrated. After all, they are our future.

To get involved and learn more about Girls on the Run, visit:

With full hearts and deep gratitude,
Mel & Tori


Chicago Women’s Half Marathon & 5K :: June 21-23

Are you ready to take over Chicago…Fellow Flowers style?

Join us for an incredible weekend as we take on the second annual Chicago Women’s Half Marathon and 5K!

We have an amazing weekend in store for you. Fun, laughter, inspiration and a lil’ sweat await your presence in the Windy City. And we may just be rolling out the ‘orange’ carpet for your arrival.

A full itinerary will be available in the coming days. It is our sole mission to make sure this weekend is memorable, meaningful and fun. Please be patient as we finalize details, registration info and costs.

Race Registration
Need to register? Click here to visit the official Chicago Women’s Half Marathon website. Haven’t trained but still want to participate? NO excuses! The 5K route is beautiful!

Hotel Information
Make your reservations now! We will be staying at one of the main race hotels, the Hyatt Regency Chicago. (Note:  Avoid occupancy charges if you have a full room. Request two beds and put only two people’s names on the reservation.) We have a limited number of rooms available at the discounted room rate, so please book early! Reservations can be made online via this link:


Blooming in Vegas Baby!

Fellow Flowers has officially signed up to participate in the Las Vegas Rock ‘n’ Roll Half Marathon! The expo begins on November 30 and the race takes place on December 2. Grab a friend, book your flights and sign-up to run with us! Fellow Flowers will be taking over the strip – watch out Vegas!


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